CEBU CITY – A Cebu-based real estate brokerage company will bring some 400 Filipino delegates to Bangkok, Thailand for the one-day Asian Real Estate Summit in July.Dubbed as “Revolutionizing the Real Estate Industry: The Power of PropTech and Digital Marketing in Asia,” the summit will be a gathering of real estate stakeholders composed of brokers, salespersons, real estate companies, and business leaders.
The Philippine delegation will be headed by Anthony Gerard O. Leuterio, founder and president of Filipino Homes. Leuterio said the summit aims to discuss issues and trends in the industry amid a digital-driven economy. “This real estate summit is not just about Cebu but about the Philippines. We are congregating all leaders and stakeholders in the real estate industry, including promising real estate developers to come together to educate, share best practices, innovate, and inspire,” said Leuterio.
Cebu Landmasters Inc. (CLI) and Weecom Developers Inc., two of the country’s fastest-growing real estate companies, are joining the summit. Leuterio said the summit will allow real estate professionals to exchange ideas and impart industry knowledge. “This summit will play a key role in equipping our partners in the industry with the right tools and technology to address the ever-changing needs of the industry.”
Filipino Homes also tapped one of Bangkok’s biggest online companies to talk about innovation in today’s digital economy. “There will be an exchange of ideas. We will share our strategy for selling properties and at the same time, our counterparts in Thailand will also share industry practices in selling properties in their country,” said Leuterio. “We believe that the future is about shared values and strategy because of the ASEAN connectivity.”
Leuterio underscored that the summit also aims to prepare real estate professionals for the abounding real estate opportunities outside of the Philippines. “We want to groom our agents to sell properties in Asia, the Middle East, and South America. This is our first step in immersing them in the culture of the international market,” Leuterio said.